01SEO, GEO and AEO

SEO for guesthouses, hotels and tourism companies

We build an SEO, GEO and AEO strategy built on your customers’ real searches for guesthouses, hotels and tourism companies, starting from what customers search for: accommodation + destination, guesthouse with pool or weekend packages.

A bright, understated workspace with a white sofa and plants

SEO, GEO and AEO for guesthouses, hotels and tourism companies

We provide an SEO, GEO and AEO strategy built on your customers’ real searches, adapted to how guesthouses, hotels and tourism companies find their customers. Visibility in Google and in AI answers.

What customers search for

The searches we target for guesthouses, hotels and tourism companies:

  • accommodation + destination
  • guesthouse with pool
  • weekend packages
  • guided tours

Content topics

Topics that bring qualified customers:

  • what to see in a weekend in the area
  • the best time to visit
  • how to get there and where to park
  • activities for families

Which pages we build

For guesthouses, hotels and tourism companies, the recommended structure includes:

  • rooms and amenities with galleries
  • offers and seasonal packages
  • direct booking
  • local guide and activities

What you get

  • Technical SEO audit and prioritised plan
  • Keyword research and content map
  • On-page optimisation and structured data
  • Local SEO and Google Business Profile
  • Monthly reporting against business goals

What we measure

  • Organic traffic on target pages
  • Enquiries and orders from search
  • Appearances in rich results and AI

03How we work

  1. 01

    Discovery

    We understand the business, the audience and the goals, and agree on what gets measured.

  2. 02

    Strategy and design

    Information architecture, visual direction and copy, validated together.

  3. 03

    Development

    Fast, accessible build, ready for SEO, analytics and two languages.

  4. 04

    Launch and growth

    Controlled launch, then continuous optimisation based on data.

FAQ

Frequently asked questions

Is direct booking worth it compared with platforms?

Yes: you save commissions, keep the relationship with the guest and can offer exclusive advantages on your own website.

What is GEO?

GEO (Generative Engine Optimization) is optimising content to be picked up and cited by generative engines: ChatGPT, Gemini, Perplexity, Google AI Overviews.

Contact

Let us build something made to measure

Tell us what you want to achieve and we will propose the steps: strategy, design, development and promotion, in a single flow.