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01Services

Coherent branding and visual identity

We build restrained, flexible visual identities: logo, colours, typography, tone of voice and simple rules, applied the same way on the website, social media and materials.

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A hand sketching a website layout on paper

We start from positioning

Before the logo we discuss who you are, who the customers are and what makes you different. That sets the direction: restrained or warm, traditional or technical, premium or accessible.

A system, not an image

We deliver the logo in variants, the colour palette, the fonts, the image style and examples of use. Everything is designed for screen and print, so the website, social media, proposals and business cards look like they belong to the same company.

Applied everywhere, from the start

The identity carries straight into the website and its design system, so it does not stay a document nobody uses.

What you get

  • Positioning and visual direction
  • Logo in variants and symbol
  • Palette, typography and image style
  • Tone of voice and key messages
  • Usage guide and basic templates

What we measure

  • Consistency of application across channels
  • Brand recognition among customers
  • Time saved when creating materials

02What you gain

  • 01

    Recognition

    A consistent visual language is easier to remember.

  • 02

    Trust

    A coherent look signals seriousness, especially in B2B.

  • 03

    Flexible

    Files and rules ready for web, social media and print.

  • 04

    Applied to the website

    The identity becomes a design system, not just a document.

03How we work

  1. 01

    Discovery

    We understand the business, the audience and the goals, and agree on what gets measured.

  2. 02

    Strategy and design

    Information architecture, visual direction and copy, validated together.

  3. 03

    Development

    Fast, accessible build, ready for SEO, analytics and two languages.

  4. 04

    Launch and growth

    Controlled launch, then continuous optimisation based on data.

FAQ

Frequently asked questions

What do I get at the end?

The logo in variants, palette, fonts, image style, tone of voice and a short usage guide, in formats for web and print.

Can I keep my current logo?

Yes. We can clean up, redraw or modernise the existing logo and build the system around it.

Do you also do rebranding?

Yes. We assess what is worth keeping from existing recognition and plan the transition.

Contact

Let us build something made to measure

Tell us what you want to achieve and we will propose the steps: strategy, design, development and promotion, in a single flow.

Request a proposal 0724 54 64 22