01SEO, GEO and AEO

SEO for beauty and wellness salons and centres

We build an SEO, GEO and AEO strategy built on your customers’ real searches for beauty and wellness salons and centres, starting from what customers search for: hair salon + area, manicure booking or facial treatments.

A woman in a blue blazer smiling in an office

SEO, GEO and AEO for beauty and wellness salons and centres

We provide an SEO, GEO and AEO strategy built on your customers’ real searches, adapted to how beauty and wellness salons and centres find their customers. Visibility in Google and in AI answers.

What customers search for

The searches we target for beauty and wellness salons and centres:

  • hair salon + area
  • manicure booking
  • facial treatments
  • relaxation massage

Content topics

Topics that bring qualified customers:

  • how to care for coloured hair
  • how often to have a facial
  • how to choose between techniques
  • home care rituals

Which pages we build

For beauty and wellness salons and centres, the recommended structure includes:

  • services and prices by category
  • the team and specialisations
  • online booking
  • gallery and the atmosphere of the place

What you get

  • Technical SEO audit and prioritised plan
  • Keyword research and content map
  • On-page optimisation and structured data
  • Local SEO and Google Business Profile
  • Monthly reporting against business goals

What we measure

  • Organic traffic on target pages
  • Enquiries and orders from search
  • Appearances in rich results and AI

03How we work

  1. 01

    Discovery

    We understand the business, the audience and the goals, and agree on what gets measured.

  2. 02

    Strategy and design

    Information architecture, visual direction and copy, validated together.

  3. 03

    Development

    Fast, accessible build, ready for SEO, analytics and two languages.

  4. 04

    Launch and growth

    Controlled launch, then continuous optimisation based on data.

FAQ

Frequently asked questions

Can we integrate our booking app?

In many cases yes, through a button or widget. We check what the app allows and choose the simplest solution.

What is GEO?

GEO (Generative Engine Optimization) is optimising content to be picked up and cited by generative engines: ChatGPT, Gemini, Perplexity, Google AI Overviews.

Contact

Let us build something made to measure

Tell us what you want to achieve and we will propose the steps: strategy, design, development and promotion, in a single flow.