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02Industries

Websites and marketing for care homes and elder-care centres

We build the digital presence of care homes and elder-care centres starting from what customers search for: care home + city, home care or rehabilitation centre.

Request a proposal 0724 54 64 22
A woman smiling in a bright office

What customers search for

Customers reach care homes and elder-care centres through searches such as:

  • care home + city
  • home care
  • rehabilitation centre
  • dementia care

Which pages we recommend

For this industry, the basic structure of the website includes:

  • services by level of care
  • the medical team and facilities
  • virtual tour and visits
  • rates and admission process

Content topics that bring customers

Articles and guides that answer real questions:

  • how to choose a care centre
  • what to ask at the first visit
  • the difference between a care home and home care
  • support for the family

Promotion channels

The combination of channels we usually recommend:

  • local Google Ads
  • SEO on families’ questions
  • Google Business Profile and reviews

Trust and compliance

Points that deserve careful treatment:

  • licences and qualified staff
  • transparency on costs
  • consent for images

Services for this industry

  1. 01Elder carelocal Google Ads
  2. 02Elder carelocal Google Ads
  3. 03Elder carelocal Google Ads

03How we work

  1. 01

    Discovery

    We understand the business, the audience and the goals, and agree on what gets measured.

  2. 02

    Strategy and design

    Information architecture, visual direction and copy, validated together.

  3. 03

    Development

    Fast, accessible build, ready for SEO, analytics and two languages.

  4. 04

    Launch and growth

    Controlled launch, then continuous optimisation based on data.

FAQ

Frequently asked questions

How do we show trust to a family looking for a home?

Through concrete information: the team, the facilities, the daily routine, the rates and the possibility of a visit. Real photos matter more than generic text.

How do we start?

Fill in the form or call us. We talk about your business, audience and goals and propose the next steps.

Contact

Let us build something made to measure

Tell us what you want to achieve and we will propose the steps: strategy, design, development and promotion, in a single flow.

Request a proposal 0724 54 64 22