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01SEO, GEO and AEO

SEO for schools, courses and education providers

We build an SEO, GEO and AEO strategy built on your customers’ real searches for schools, courses and education providers, starting from what customers search for: online course + subject, language school or programming courses.

Request a proposal 0724 54 64 22
A team reviewing a design on screen together

SEO, GEO and AEO for schools, courses and education providers

We provide an SEO, GEO and AEO strategy built on your customers’ real searches, adapted to how schools, courses and education providers find their customers. Visibility in Google and in AI answers.

What customers search for

The searches we target for schools, courses and education providers:

  • online course + subject
  • language school
  • programming courses
  • accredited professional training

Content topics

Topics that bring qualified customers:

  • how to choose the right course
  • what you learn in the first months
  • certification and recognition
  • how to prepare for the exam

Which pages we build

For schools, courses and education providers, the recommended structure includes:

  • a course catalogue
  • a page for each course with schedule
  • teachers and method
  • enrolment and online payment

What you get

  • Technical SEO audit and prioritised plan
  • Keyword research and content map
  • On-page optimisation and structured data
  • Local SEO and Google Business Profile
  • Monthly reporting against business goals

What we measure

  • Organic traffic on target pages
  • Enquiries and orders from search
  • Appearances in rich results and AI

Other services for this industry

The same service for other industries

03How we work

  1. 01

    Discovery

    We understand the business, the audience and the goals, and agree on what gets measured.

  2. 02

    Strategy and design

    Information architecture, visual direction and copy, validated together.

  3. 03

    Development

    Fast, accessible build, ready for SEO, analytics and two languages.

  4. 04

    Launch and growth

    Controlled launch, then continuous optimisation based on data.

FAQ

Frequently asked questions

Can we sell online courses straight from the website?

Yes, with enrolment, online payment and access to a platform or to materials, depending on your model.

What is GEO?

GEO (Generative Engine Optimization) is optimising content to be picked up and cited by generative engines: ChatGPT, Gemini, Perplexity, Google AI Overviews.

Contact

Let us build something made to measure

Tell us what you want to achieve and we will propose the steps: strategy, design, development and promotion, in a single flow.

Request a proposal 0724 54 64 22