·Insights
Guides on websites, SEO and digital marketing
Practical articles with checklists and concrete steps, so you can decide well before you invest.
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Measurement What to measure after launching a website
Five indicators that matter and three you can safely ignore.
2 min read
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Strategy A brief for a new website: what to prepare
A good brief shortens the project and improves the result. Here is what is worth writing down before the first conversation.
2 min read
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Strategy How to choose a digital agency: eight questions to ask
The questions that separate a well-thought-out proposal from one that is merely nicely presented.
2 min read
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Websites Bilingual Romanian–English website: avoiding SEO mistakes
URLs, hreflang, titles and the language switcher: the checklist for a website in two languages.
2 min read
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SEO and AI SEO, GEO and AEO: how to appear in AI answers
What the three have in common and what you can concretely do on your website to be cited, not just listed.
2 min read
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Websites What drives the cost of a website
Seven factors that explain why two seemingly similar websites can have very different quotes, and how to compare them properly.
2 min read
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