01SEO, GEO and AEO

SEO for funeral services

We build an SEO, GEO and AEO strategy built on your customers’ real searches for funeral services, starting from what customers search for: 24-hour funeral services, funeral arrangements or funeral transport.

A minimalist office with large windows and discreet furniture

SEO, GEO and AEO for funeral services

We provide an SEO, GEO and AEO strategy built on your customers’ real searches, adapted to how funeral services find their customers. Visibility in Google and in AI answers.

What customers search for

The searches we target for funeral services:

  • 24-hour funeral services
  • funeral arrangements
  • funeral transport
  • memorials

Content topics

Topics that bring qualified customers:

  • which documents are needed
  • the steps in the first hours
  • how to choose the right services
  • rituals and traditions

Which pages we build

For funeral services, the recommended structure includes:

  • services and steps in a warm, clear tone
  • a visible emergency number
  • transparent indicative rates
  • information on paperwork and procedures

What you get

  • Technical SEO audit and prioritised plan
  • Keyword research and content map
  • On-page optimisation and structured data
  • Local SEO and Google Business Profile
  • Monthly reporting against business goals

What we measure

  • Organic traffic on target pages
  • Enquiries and orders from search
  • Appearances in rich results and AI

Other services for this industry

03How we work

  1. 01

    Discovery

    We understand the business, the audience and the goals, and agree on what gets measured.

  2. 02

    Strategy and design

    Information architecture, visual direction and copy, validated together.

  3. 03

    Development

    Fast, accessible build, ready for SEO, analytics and two languages.

  4. 04

    Launch and growth

    Controlled launch, then continuous optimisation based on data.

FAQ

Frequently asked questions

What tone do you recommend for the website?

Restrained, empathetic and direct. The phone number and essential information must be visible immediately, without decorative text.

What is GEO?

GEO (Generative Engine Optimization) is optimising content to be picked up and cited by generative engines: ChatGPT, Gemini, Perplexity, Google AI Overviews.

Contact

Let us build something made to measure

Tell us what you want to achieve and we will propose the steps: strategy, design, development and promotion, in a single flow.