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01SEO, GEO and AEO

SEO for care homes and elder-care centres

We build an SEO, GEO and AEO strategy built on your customers’ real searches for care homes and elder-care centres, starting from what customers search for: care home + city, home care or rehabilitation centre.

Request a proposal 0724 54 64 22
A woman smiling in a bright office

SEO, GEO and AEO for care homes and elder-care centres

We provide an SEO, GEO and AEO strategy built on your customers’ real searches, adapted to how care homes and elder-care centres find their customers. Visibility in Google and in AI answers.

What customers search for

The searches we target for care homes and elder-care centres:

  • care home + city
  • home care
  • rehabilitation centre
  • dementia care

Content topics

Topics that bring qualified customers:

  • how to choose a care centre
  • what to ask at the first visit
  • the difference between a care home and home care
  • support for the family

Which pages we build

For care homes and elder-care centres, the recommended structure includes:

  • services by level of care
  • the medical team and facilities
  • virtual tour and visits
  • rates and admission process

What you get

  • Technical SEO audit and prioritised plan
  • Keyword research and content map
  • On-page optimisation and structured data
  • Local SEO and Google Business Profile
  • Monthly reporting against business goals

What we measure

  • Organic traffic on target pages
  • Enquiries and orders from search
  • Appearances in rich results and AI

Other services for this industry

The same service for other industries

03How we work

  1. 01

    Discovery

    We understand the business, the audience and the goals, and agree on what gets measured.

  2. 02

    Strategy and design

    Information architecture, visual direction and copy, validated together.

  3. 03

    Development

    Fast, accessible build, ready for SEO, analytics and two languages.

  4. 04

    Launch and growth

    Controlled launch, then continuous optimisation based on data.

FAQ

Frequently asked questions

How do we show trust to a family looking for a home?

Through concrete information: the team, the facilities, the daily routine, the rates and the possibility of a visit. Real photos matter more than generic text.

What is GEO?

GEO (Generative Engine Optimization) is optimising content to be picked up and cited by generative engines: ChatGPT, Gemini, Perplexity, Google AI Overviews.

Contact

Let us build something made to measure

Tell us what you want to achieve and we will propose the steps: strategy, design, development and promotion, in a single flow.

Request a proposal 0724 54 64 22