02Industries

Websites and marketing for IT and software companies

We build the digital presence of IT and software companies starting from what customers search for: custom software development, app for my business or ERP integration.

Two colleagues working together at a laptop in an open space

What customers search for

Customers reach IT and software companies through searches such as:

  • custom software development
  • app for my business
  • ERP integration
  • developer outsourcing

Which pages we recommend

For this industry, the basic structure of the website includes:

  • services and technologies
  • case studies and results
  • the collaboration process
  • recruiting pages

Content topics that bring customers

Articles and guides that answer real questions:

  • how to choose a software development firm
  • MVP: what goes into the first version
  • the cost of maintaining software
  • security in web applications

Promotion channels

The combination of channels we usually recommend:

  • LinkedIn and technical content
  • Google Ads on B2B services
  • SEO on buying intent

Trust and compliance

Points that deserve careful treatment:

  • expertise shown through content
  • documented clients and results
  • certifications and partnerships

03How we work

  1. 01

    Discovery

    We understand the business, the audience and the goals, and agree on what gets measured.

  2. 02

    Strategy and design

    Information architecture, visual direction and copy, validated together.

  3. 03

    Development

    Fast, accessible build, ready for SEO, analytics and two languages.

  4. 04

    Launch and growth

    Controlled launch, then continuous optimisation based on data.

FAQ

Frequently asked questions

How do we present projects under NDA?

Through anonymised case studies: the problem, the approach and the result, without revealing the client.

How do we start?

Fill in the form or call us. We talk about your business, audience and goals and propose the next steps.

Contact

Let us build something made to measure

Tell us what you want to achieve and we will propose the steps: strategy, design, development and promotion, in a single flow.