02Industries
Websites and marketing for industrial equipment manufacturers and distributors
We build the digital presence of industrial equipment manufacturers and distributors starting from what customers search for: equipment manufacturer + sector, new or used machinery or service and spare parts.
What customers search for
Customers reach industrial equipment manufacturers and distributors through searches such as:
- equipment manufacturer + sector
- new or used machinery
- service and spare parts
- authorised distributor
Which pages we recommend
For this industry, the basic structure of the website includes:
- catalogue by category and application
- downloadable datasheets
- services and spare parts
- technical quote request
Content topics that bring customers
Articles and guides that answer real questions:
- how to choose the right equipment
- preventive maintenance and its costs
- standards and certifications
- comparison between technologies
Promotion channels
The combination of channels we usually recommend:
- Google Ads on technical terms
- LinkedIn and email for decision makers
- SEO on applications and specifications
Trust and compliance
Points that deserve careful treatment:
- certifications and standards
- industrial references
- accessible technical documentation
03How we work
- 01
Discovery
We understand the business, the audience and the goals, and agree on what gets measured.
- 02
Strategy and design
Information architecture, visual direction and copy, validated together.
- 03
Development
Fast, accessible build, ready for SEO, analytics and two languages.
- 04
Launch and growth
Controlled launch, then continuous optimisation based on data.
FAQ
Frequently asked questions
Can we publish datasheets on the website?
Yes, as indexable pages with structured data, so engineers and procurement can find them.
How do we start?
Fill in the form or call us. We talk about your business, audience and goals and propose the next steps.
Contact
Let us build something made to measure
Tell us what you want to achieve and we will propose the steps: strategy, design, development and promotion, in a single flow.