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01SEO, GEO and AEO

SEO for fitness clubs and sports gyms

We build an SEO, GEO and AEO strategy built on your customers’ real searches for fitness clubs and sports gyms, starting from what customers search for: gym + area, gym membership or personal trainer.

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A creative team at a shared table with laptops

SEO, GEO and AEO for fitness clubs and sports gyms

We provide an SEO, GEO and AEO strategy built on your customers’ real searches, adapted to how fitness clubs and sports gyms find their customers. Visibility in Google and in AI answers.

What customers search for

The searches we target for fitness clubs and sports gyms:

  • gym + area
  • gym membership
  • personal trainer
  • yoga classes

Content topics

Topics that bring qualified customers:

  • how to start exercising after a break
  • a training plan for beginners
  • nutrition for energy
  • recovery after training

Which pages we build

For fitness clubs and sports gyms, the recommended structure includes:

  • memberships and prices
  • an updatable class timetable
  • trainers and specialisations
  • free trial booking

What you get

  • Technical SEO audit and prioritised plan
  • Keyword research and content map
  • On-page optimisation and structured data
  • Local SEO and Google Business Profile
  • Monthly reporting against business goals

What we measure

  • Organic traffic on target pages
  • Enquiries and orders from search
  • Appearances in rich results and AI

Other services for this industry

The same service for other industries

03How we work

  1. 01

    Discovery

    We understand the business, the audience and the goals, and agree on what gets measured.

  2. 02

    Strategy and design

    Information architecture, visual direction and copy, validated together.

  3. 03

    Development

    Fast, accessible build, ready for SEO, analytics and two languages.

  4. 04

    Launch and growth

    Controlled launch, then continuous optimisation based on data.

FAQ

Frequently asked questions

Can we show the class timetable?

Yes, as a simple table or as a widget embedded from the app you use.

What is GEO?

GEO (Generative Engine Optimization) is optimising content to be picked up and cited by generative engines: ChatGPT, Gemini, Perplexity, Google AI Overviews.

Contact

Let us build something made to measure

Tell us what you want to achieve and we will propose the steps: strategy, design, development and promotion, in a single flow.

Request a proposal 0724 54 64 22