02Industries

Websites and marketing for beauty and wellness salons and centres

We build the digital presence of beauty and wellness salons and centres starting from what customers search for: hair salon + area, manicure booking or facial treatments.

A woman in a blue blazer smiling in an office

What customers search for

Customers reach beauty and wellness salons and centres through searches such as:

  • hair salon + area
  • manicure booking
  • facial treatments
  • relaxation massage

Which pages we recommend

For this industry, the basic structure of the website includes:

  • services and prices by category
  • the team and specialisations
  • online booking
  • gallery and the atmosphere of the place

Content topics that bring customers

Articles and guides that answer real questions:

  • how to care for coloured hair
  • how often to have a facial
  • how to choose between techniques
  • home care rituals

Promotion channels

The combination of channels we usually recommend:

  • Instagram and Meta Ads with before and after
  • Google Business Profile
  • email and SMS for rebooking

Trust and compliance

Points that deserve careful treatment:

  • hygiene and products used
  • clear prices
  • real reviews

03How we work

  1. 01

    Discovery

    We understand the business, the audience and the goals, and agree on what gets measured.

  2. 02

    Strategy and design

    Information architecture, visual direction and copy, validated together.

  3. 03

    Development

    Fast, accessible build, ready for SEO, analytics and two languages.

  4. 04

    Launch and growth

    Controlled launch, then continuous optimisation based on data.

FAQ

Frequently asked questions

Can we integrate our booking app?

In many cases yes, through a button or widget. We check what the app allows and choose the simplest solution.

How do we start?

Fill in the form or call us. We talk about your business, audience and goals and propose the next steps.

Contact

Let us build something made to measure

Tell us what you want to achieve and we will propose the steps: strategy, design, development and promotion, in a single flow.