01SEO, GEO and AEO

SEO for industrial equipment manufacturers and distributors

We build an SEO, GEO and AEO strategy built on your customers’ real searches for industrial equipment manufacturers and distributors, starting from what customers search for: equipment manufacturer + sector, new or used machinery or service and spare parts.

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SEO, GEO and AEO for industrial equipment manufacturers and distributors

We provide an SEO, GEO and AEO strategy built on your customers’ real searches, adapted to how industrial equipment manufacturers and distributors find their customers. Visibility in Google and in AI answers.

What customers search for

The searches we target for industrial equipment manufacturers and distributors:

  • equipment manufacturer + sector
  • new or used machinery
  • service and spare parts
  • authorised distributor

Content topics

Topics that bring qualified customers:

  • how to choose the right equipment
  • preventive maintenance and its costs
  • standards and certifications
  • comparison between technologies

Which pages we build

For industrial equipment manufacturers and distributors, the recommended structure includes:

  • catalogue by category and application
  • downloadable datasheets
  • services and spare parts
  • technical quote request

What you get

  • Technical SEO audit and prioritised plan
  • Keyword research and content map
  • On-page optimisation and structured data
  • Local SEO and Google Business Profile
  • Monthly reporting against business goals

What we measure

  • Organic traffic on target pages
  • Enquiries and orders from search
  • Appearances in rich results and AI

Other services for this industry

03How we work

  1. 01

    Discovery

    We understand the business, the audience and the goals, and agree on what gets measured.

  2. 02

    Strategy and design

    Information architecture, visual direction and copy, validated together.

  3. 03

    Development

    Fast, accessible build, ready for SEO, analytics and two languages.

  4. 04

    Launch and growth

    Controlled launch, then continuous optimisation based on data.

FAQ

Frequently asked questions

Can we publish datasheets on the website?

Yes, as indexable pages with structured data, so engineers and procurement can find them.

What is GEO?

GEO (Generative Engine Optimization) is optimising content to be picked up and cited by generative engines: ChatGPT, Gemini, Perplexity, Google AI Overviews.

Contact

Let us build something made to measure

Tell us what you want to achieve and we will propose the steps: strategy, design, development and promotion, in a single flow.