How much does an online store cost: what is included
Build, integrations, product content and recurring costs, with ranges in EUR.
The base price
| Store type | Range (EUR) |
|---|---|
| Online store, small to medium catalogue | 2.000 – 8.000 |
| Large online store, complex integrations | 8.000 – 25.000 |
| Shopify (setup) | 800 – 4.000 |
Common integrations
| Integration | Range (EUR) |
|---|---|
| Payments (Stripe, Netopia) | 150 – 600 |
| Courier (Sameday, FAN Courier) | 200 – 800 |
| Invoicing (SmartBill, Oblio) | 200 – 800 |
| ERP / CRM | 500 – 5.000 |
Product content
Product photos, descriptions and attributes are most of the work on a store. Copywriting costs EUR 30 – 80 per page, photography EUR 150 – 600 per shoot, and importing from files or from your stock system reduces manual work.
Recurring costs
- WooCommerce: hosting EUR 50 – 300 per year, maintenance EUR 30 – 300 per month, no platform licence.
- Shopify: indicative subscription EUR 30 – 100 per month, plus payment fees and apps.
- SEO and content: EUR 300 – 1,500 per month; Google and Meta ads: EUR 400 – 2,000 per month, plus the ad budget.
All amounts are in EUR, excluding VAT, indicative (market ranges in Romania). The final quote depends on goals, number of pages, features, content and integrations.
All pricing
FAQ
Frequently asked questions
How much does an online store cost?
Between EUR 2,000 and 8,000 for a small to medium catalogue and between EUR 8,000 and 25,000 for a large store with complex integrations, excluding VAT. Payments (EUR 150–600), couriers (EUR 200–800) and invoicing (EUR 200–800) are added separately.
How long does it take to build an online store?
Indicatively 6–12 weeks for a small to medium catalogue and 3–6 months for a large store with complex integrations. The duration depends on feedback, how quickly your products are ready and the chosen integrations, not on a fixed promise.
What do I need to provide for an online store?
The product list (a file or an export from your stock system), descriptions and photos, prices and policies (delivery, returns), company details, payment, courier and invoicing accounts, and one person who approves each stage.
How much does it cost per month to maintain an online store?
On WooCommerce: hosting EUR 50–300 per year and store maintenance indicatively EUR 80–500 per month, with no platform licence. On Shopify: an indicative subscription of EUR 30–100 per month, plus payment fees and apps of EUR 0–100 per month. Check the current plan on the provider’s website.
What is the process for building an online store?
Brief, catalogue structure and content, design, development and integrations (payments, courier, invoicing), product upload, testing with real orders and launch. You approve at each stage.
How much does a small online store cost?
Between EUR 2,000 and 8,000 for a small to medium catalogue, excluding VAT.
How much do courier and invoicing integrations cost?
Courier EUR 200–800, invoicing EUR 200–800, payments EUR 150–600, each one-off.
WooCommerce or Shopify?
WooCommerce costs more to build and has no monthly licence. Shopify costs less to start and has a subscription, fees and apps.
Who adds the products?
You can have products imported from a file or from your stock system. Written content costs EUR 30–80 per page.
Contact
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