Custom design or a customised template: the price difference
How much design from scratch adds, and when it is worth it compared with a template adapted to the brand.
The price difference
| Option | Effect on the base price | Example at a EUR 1,500 base |
|---|---|---|
| Customised template | −20% – −40% compared to custom | 900 – 1.200 |
| Custom design (UX/UI from scratch) | +40% – +100% | 2.100 – 3.000 |
What you get with a customised template
- A tested structure, adapted with the brand’s logo, colours, fonts and images.
- A faster launch and a lower budget.
- Layout limits: large structural changes cost extra.
What you get with custom design
- Research, structure, wireframes and UX/UI design made for your audience.
- A unique visual identity and flexibility for special features.
- More time and budget, with the best result for brands that differentiate through image.
How to choose
- Choose a customised template for small service firms, practices and limited-budget projects.
- Choose custom design for premium stores, platforms and brands with a strong identity.
- You can start with a template and move to custom at redesign, when the business grows.
All amounts are in EUR, excluding VAT, indicative (market ranges in Romania). The final quote depends on goals, number of pages, features, content and integrations.
All pricing
FAQ
Frequently asked questions
How much more expensive is custom design?
By 40%–100% compared with the base price. A customised template is 20%–40% cheaper than custom.
Can I move from a template to custom later?
Yes. It is usually done at a redesign (EUR 700–3,500), when the business grows.
Does a template look like other websites?
A customised template uses your brand’s logo, colours, fonts and images, but the base structure is shared. Custom design avoids that.
Contact
Let us build something made to measure
Tell us what you want to achieve and we will propose the steps: strategy, design, development and promotion, in a single flow.