How much does a website or an online store cost

Indicative price ranges by project type, platform, languages, branding, integrations and costs after launch.

Prices by project type

Project type Range (EUR)
Presentation page / landing page 300 – 1.000
Presentation website (5–8 pages) 600 – 2.500
Website with service pages and local SEO 1.000 – 3.500
Website with online booking / integrations 1.800 – 6.000
Blog / content website 500 – 2.000
Online store (small to medium catalogue) 2.000 – 8.000
Large online store / complex integrations 8.000 – 25.000
Platform / portal with accounts / web app 5.000 – 40.000
Mobile app 5.000 – 30.000
Website redesign 700 – 3.500

All amounts are in EUR, excluding VAT, indicative (market ranges in Romania). The final quote depends on goals, number of pages, features, content and integrations.

What makes the price go up or down

The price of a website or an online store depends on six variables: number of pages, design, content, languages, integrations and platform. Each has a measurable effect.

  • Up: custom design, more languages, integrations (payments, courier, invoicing, ERP, CRM), a large catalogue, online booking, copy written for you.
  • Down: a customised template, texts and photos provided by you, a single language, few features, a phased launch.

Prices by business type

Business type Presentation website (EUR) With extra features (EUR)
Sole trader / freelancer / consultant 400 – 1.500 –
Practice (medical, dental, legal, veterinary) 1.000 – 3.500 with online booking: 3,000 – 6,000
Small service company (auto repair, construction, salons) 800 – 2.500 –
Restaurant / café / hospitality 700 – 3.000 with orders or reservations: 2,000 – 6,000
B2B company / industry 1.500 – 6.000 with technical catalogue and quote requests, at the upper end of the range
Retail / shop 2.000 – 8.000 online store with products and payments
Real estate / catalogue 2.000 – 8.000 search by criteria and listing import
Education / courses 1.500 – 6.000 with a course platform: 4,000 – 15,000

Platform: open source or “rented”

Platform Build cost (EUR) Recurring costs
WordPress / WooCommerce (open source) the project price from the project-type table hosting EUR 50 – 300/year; maintenance EUR 30 – 300/month; no platform licence; premium plugins EUR 0 – 300/year
Wix / Squarespace (“rented”) 300 – 1.500 indicative subscription EUR 15 – 50/month; limited flexibility and technical SEO; exporting the website is hard
Shopify (“rented”) 800 – 4.000 indicative subscription EUR 30 – 100/month, plus payment fees, plus apps EUR 0 – 100/month
Custom / headless +30% – 100% compared to WordPress dedicated hosting, ongoing development

Third-party subscriptions change. Check the current plan on the provider’s website before deciding.

Modifiers: what you add to the base price

Factor Effect on price
Design on a customised template −20% – −40% compared to custom
Custom design (UX/UI from scratch) +40% – +100%
Content: you provide the copy 0
Content: copywriting EUR 30 – 80 / page
Photography EUR 150 – 600 / photo shoot (or licensed stock EUR 0 – 100)
Second language (bilingual) +30% – +60%; translation EUR 20 – 50 / page
Each additional language +20% – +40%
Logo 150 – 1.500
Visual identity 500 – 3.000
Branding: full package + manual 2.000 – 6.000
Payment integration (Stripe, Netopia) 150 – 600
Courier integration (Sameday, FAN Courier) 200 – 800
Invoicing integration (SmartBill, Oblio) 200 – 800
ERP / CRM / ATS integration 500 – 5.000
Online booking 300 – 1.500
Technical SEO + initial GEO/AEO (one-off) 300 – 1.500
Ongoing SEO / content 300 – 1.500 / month
Migration from another website 300 – 1.500

Costs after launch

After launch Range (EUR)
Domain 10 – 25 / year
Shared hosting 50 – 300 / year (VPS: more)
SSL certificate usually included with hosting
WordPress maintenance (updates, backups, security) 30 – 300 / month
SEO 300 – 1,500 / month
Google Ads / Meta Ads (management) 400 – 2,000 / month, plus the ad budget
Social media 300 – 1,200 / month
Email marketing 200 – 800 / month

How to estimate your budget

  • Pick your project type from the first table: that is the base price.
  • Add the modifiers that apply (languages, design, integrations, content).
  • Add recurring costs for the first year: domain, hosting, maintenance.
  • Ask for a quote with the ranges above in front of you and compare what each quote includes, not only the total.

All amounts are in EUR, excluding VAT, indicative (market ranges in Romania). The final quote depends on goals, number of pages, features, content and integrations.

FAQ

Frequently asked questions

How much does a website cost?

A presentation website with 5–8 pages usually costs between EUR 600 and 2,500, excluding VAT. With service pages and local SEO it costs between EUR 1,000 and 3,500, and with online booking or integrations between EUR 1,800 and 6,000. The price rises with custom design, extra languages and integrations.

How long does it take to build a website?

Indicatively 1–2 weeks for a landing page, 3–6 for a presentation website and 4–8 for one with service pages and local SEO. The duration depends on how quickly we receive feedback and materials (copy, images, logo), not on a fixed promise.

What do I need to provide for a website?

Your business goals, the logo and identity (if you have them), copy and images (or we agree together whether we write and photograph them), access to the domain and existing accounts, and one person who gives feedback at each stage.

How much does it cost per month to maintain a website?

Shared hosting costs EUR 50–300 per year, a domain EUR 10–25 per year, and WordPress maintenance (updates, backups, security) EUR 30–300 per month. Maintenance is optional but recommended.

What is the process for building a website?

Six stages: brief, structure and content, design, development, testing and launch. You approve each stage before we move on, and after launch you get training for everyday changes.

How much does an online store cost?

Between EUR 2,000 and 8,000 for a small to medium catalogue and between EUR 8,000 and 25,000 for a large store with complex integrations, excluding VAT. Payments (EUR 150–600), couriers (EUR 200–800) and invoicing (EUR 200–800) are added separately.

How long does it take to build an online store?

Indicatively 6–12 weeks for a small to medium catalogue and 3–6 months for a large store with complex integrations. The duration depends on feedback, how quickly your products are ready and the chosen integrations, not on a fixed promise.

What do I need to provide for an online store?

The product list (a file or an export from your stock system), descriptions and photos, prices and policies (delivery, returns), company details, payment, courier and invoicing accounts, and one person who approves each stage.

How much does it cost per month to maintain an online store?

On WooCommerce: hosting EUR 50–300 per year and store maintenance indicatively EUR 80–500 per month, with no platform licence. On Shopify: an indicative subscription of EUR 30–100 per month, plus payment fees and apps of EUR 0–100 per month. Check the current plan on the provider’s website.

What is the process for building an online store?

Brief, catalogue structure and content, design, development and integrations (payments, courier, invoicing), product upload, testing with real orders and launch. You approve at each stage.

How much does a web app cost?

A platform, a portal with accounts or a web app usually costs between EUR 5,000 and 40,000, excluding VAT: MVP 5,000–12,000, medium app 12,000–25,000, large app 25,000–40,000 and above. The price depends on the number of features, roles and integrations. A mobile app costs between EUR 5,000 and 30,000. We start with an MVP so you can validate the idea before the full investment.

How long does it take to build a web app?

Indicatively between 2 and 6 months depending on size, with a first MVP followed by development stages. The duration depends on feedback, how clear the requirements are and the materials provided, not on a fixed promise.

What do I need to provide for a web app?

A description of the problem and the users, the processes it replaces or digitises, examples of existing flows or documents, access to the systems it integrates with, and one person who decides and approves.

How much does it cost per month to maintain a web app?

Indicatively 10–20% of the project value per year for maintenance, plus hosting (usually dedicated or a VPS). New features are agreed separately after launch.

What is the process for building a web app?

Brief and discovery (problem, users, MVP), a tested UX/UI prototype, development in iterations with demos, testing, launch and then improvements based on usage data.

How much does a CRM cost?

Configuring an existing CRM (HubSpot, Zoho, Pipedrive) costs between EUR 500 and 3,000, excluding VAT, plus licences of EUR 15–100 per user per month; with customisations EUR 2,000–8,000. A custom CRM costs between EUR 6,000 and 40,000. Check the current plan on the provider’s website.

How long does it take to build a CRM?

A CRM configured on an existing platform takes indicatively 2–6 weeks. A custom CRM takes indicatively 2–6 months. The duration depends on feedback and materials, not on a fixed promise.

What do I need to provide for a CRM?

A description of the sales process (stages, roles, desired reports), existing data (contacts, quotes), access to the systems it connects with, and a person who approves each stage.

How much does a CRM cost per month?

With an existing CRM you pay licences of EUR 15–100 per user per month. A custom one has no licence, but hosting (EUR 300–3,000 per year) and maintenance of 10–20% of the project value per year apply.

What is the process for building a CRM?

Discovery (processes, users, data), prototype, development in iterations, migration of existing data, team training and launch, followed by improvements based on real use.

How much does a logo cost?

Between EUR 150 and 1,500, excluding VAT, depending on complexity and the number of variants delivered. A full visual identity costs between EUR 500 and 3,000, and a full package with a manual between EUR 2,000 and 6,000.

How long does it take to make a logo?

Indicatively 2–4 weeks for a logo and 4–8 for a visual identity, depending on the number of feedback rounds and how quickly we receive materials. We do not promise a fixed deadline.

What do I need to provide for a logo?

The company name, the target audience, examples of styles you like or dislike, the field of activity, where the logo will be used, and one person who gives feedback in each round.

How much does a logo cost per month?

Nothing. A logo is a one-off payment with no subscription. Recurring costs apply only to the website (hosting, domain, maintenance), not to the logo.

What is the process for making a logo?

Discussion and positioning, design directions, choosing a direction, refinement in feedback rounds, then delivery of the logo in variants and formats for web and print.

How much does a presentation website cost?

A presentation website with 5–8 pages usually costs between EUR 600 and 2,500, excluding VAT. The version with service pages and local SEO falls between EUR 1,000 and 3,500.

Why do quotes differ so much?

Because they include different things: type of design, number of pages, copy, images, languages, integrations, maintenance. Compare what each quote includes, not only the total.

Do the prices include VAT?

No. All ranges are in EUR, excluding VAT.

What is usually not included?

Written content and photography (if you do not have them), translations, integrations with external systems, hosting and maintenance after launch, the ad budget.

How much do hosting and maintenance cost?

Shared hosting costs EUR 50–300 per year, a domain EUR 10–25 per year, and WordPress maintenance EUR 30–300 per month.

Can I start small and expand later?

Yes. You can start with a presentation website or a landing page and add the store, languages, booking or integrations in stages.

How much does a bilingual website cost?

A second language adds 30%–60% to the website price, and each extra language another 20%–40%.

WordPress or Wix/Shopify: which is cheaper?

Wix and Shopify cost less at the start but have a monthly subscription. WordPress costs more at the start and has lower recurring costs, with no platform licence.

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