01SEO, GEO and AEO
SEO for law firms
We build an SEO, GEO and AEO strategy built on your customers’ real searches for law firms, starting from what customers search for: divorce lawyer, employment law lawyer or criminal defence lawyer + city.
SEO, GEO and AEO for law firms
We provide an SEO, GEO and AEO strategy built on your customers’ real searches, adapted to how law firms find their customers. Visibility in Google and in AI answers.
What customers search for
The searches we target for law firms:
- divorce lawyer
- employment law lawyer
- criminal defence lawyer + city
- debt recovery lawyer
Content topics
Topics that bring qualified customers:
- how a divorce works
- challenging a dismissal decision
- what a commercial contract contains
- the stages of debt recovery
Which pages we build
For law firms, the recommended structure includes:
- a page for each practice area
- lawyer profiles
- how the engagement works
- consultation request
What you get
- Technical SEO audit and prioritised plan
- Keyword research and content map
- On-page optimisation and structured data
- Local SEO and Google Business Profile
- Monthly reporting against business goals
What we measure
- Organic traffic on target pages
- Enquiries and orders from search
- Appearances in rich results and AI
The same service for other industries
03How we work
- 01
Discovery
We understand the business, the audience and the goals, and agree on what gets measured.
- 02
Strategy and design
Information architecture, visual direction and copy, validated together.
- 03
Development
Fast, accessible build, ready for SEO, analytics and two languages.
- 04
Launch and growth
Controlled launch, then continuous optimisation based on data.
FAQ
Frequently asked questions
Can we publish legal articles?
Yes, it is one of the best ways to attract clients. We plan the topics together and you validate the content.
What is GEO?
GEO (Generative Engine Optimization) is optimising content to be picked up and cited by generative engines: ChatGPT, Gemini, Perplexity, Google AI Overviews.
Contact
Let us build something made to measure
Tell us what you want to achieve and we will propose the steps: strategy, design, development and promotion, in a single flow.