01Digital marketing
Digital marketing for care homes and elder-care centres
We build Google Ads and Meta Ads campaigns with strategy, landing pages and clear measurement for care homes and elder-care centres, starting from what customers search for: care home + city, home care or rehabilitation centre.
Digital marketing for care homes and elder-care centres
We provide Google Ads and Meta Ads campaigns with strategy, landing pages and clear measurement, adapted to how care homes and elder-care centres find their customers. Google Ads, Meta Ads and goal-based strategy.
Recommended channels
The channel mix for care homes and elder-care centres:
- local Google Ads
- SEO on families’ questions
- Google Business Profile and reviews
What customers search for
The searches we target for care homes and elder-care centres:
- care home + city
- home care
- rehabilitation centre
- dementia care
Trust and compliance
Points we handle with care:
- licences and qualified staff
- transparency on costs
- consent for images
What you get
- Channel strategy and goals
- Google Ads and Meta Ads campaigns
- Landing pages and A/B tests
- GA4, Tag Manager and conversion set-up
- Monthly reporting on enquiries and revenue
What we measure
- Cost per enquiry or per order
- Conversion rate on landing pages
- Revenue attributed per channel
Other services for this industry
The same service for other industries
03How we work
- 01
Discovery
We understand the business, the audience and the goals, and agree on what gets measured.
- 02
Strategy and design
Information architecture, visual direction and copy, validated together.
- 03
Development
Fast, accessible build, ready for SEO, analytics and two languages.
- 04
Launch and growth
Controlled launch, then continuous optimisation based on data.
FAQ
Frequently asked questions
How do we show trust to a family looking for a home?
Through concrete information: the team, the facilities, the daily routine, the rates and the possibility of a visit. Real photos matter more than generic text.
What minimum budget do you recommend?
It depends on the market and the goal. We tell you honestly whether the budget allows measurable results and how we split it across channels.
Contact
Let us build something made to measure
Tell us what you want to achieve and we will propose the steps: strategy, design, development and promotion, in a single flow.