01SEO, GEO and AEO

SEO for estate agencies and developers

We build an SEO, GEO and AEO strategy built on your customers’ real searches for estate agencies and developers, starting from what customers search for: apartments for sale + area, studio flat to rent or new residential development.

A businesswoman with folded arms outdoors

SEO, GEO and AEO for estate agencies and developers

We provide an SEO, GEO and AEO strategy built on your customers’ real searches, adapted to how estate agencies and developers find their customers. Visibility in Google and in AI answers.

What customers search for

The searches we target for estate agencies and developers:

  • apartments for sale + area
  • studio flat to rent
  • new residential development
  • property valuation

Content topics

Topics that bring qualified customers:

  • a neighbourhood guide with prices and amenities
  • what to check before buying
  • documents needed to sell
  • rental yields in the city

Which pages we build

For estate agencies and developers, the recommended structure includes:

  • listings with filters
  • area and neighbourhood pages
  • the agent team
  • viewing or valuation request

What you get

  • Technical SEO audit and prioritised plan
  • Keyword research and content map
  • On-page optimisation and structured data
  • Local SEO and Google Business Profile
  • Monthly reporting against business goals

What we measure

  • Organic traffic on target pages
  • Enquiries and orders from search
  • Appearances in rich results and AI

Other services for this industry

03How we work

  1. 01

    Discovery

    We understand the business, the audience and the goals, and agree on what gets measured.

  2. 02

    Strategy and design

    Information architecture, visual direction and copy, validated together.

  3. 03

    Development

    Fast, accessible build, ready for SEO, analytics and two languages.

  4. 04

    Launch and growth

    Controlled launch, then continuous optimisation based on data.

FAQ

Frequently asked questions

Can we import listings from portals?

Depending on the source, we can integrate imports or feeds. We discuss options once we understand how you manage listings today.

What is GEO?

GEO (Generative Engine Optimization) is optimising content to be picked up and cited by generative engines: ChatGPT, Gemini, Perplexity, Google AI Overviews.

Contact

Let us build something made to measure

Tell us what you want to achieve and we will propose the steps: strategy, design, development and promotion, in a single flow.