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01Digital marketing

Digital marketing for IT and software companies

We build Google Ads and Meta Ads campaigns with strategy, landing pages and clear measurement for IT and software companies, starting from what customers search for: custom software development, app for my business or ERP integration.

Request a proposal 0724 54 64 22
Two colleagues working together at a laptop in an open space

Digital marketing for IT and software companies

We provide Google Ads and Meta Ads campaigns with strategy, landing pages and clear measurement, adapted to how IT and software companies find their customers. Google Ads, Meta Ads and goal-based strategy.

Recommended channels

The channel mix for IT and software companies:

  • LinkedIn and technical content
  • Google Ads on B2B services
  • SEO on buying intent

What customers search for

The searches we target for IT and software companies:

  • custom software development
  • app for my business
  • ERP integration
  • developer outsourcing

Trust and compliance

Points we handle with care:

  • expertise shown through content
  • documented clients and results
  • certifications and partnerships

What you get

  • Channel strategy and goals
  • Google Ads and Meta Ads campaigns
  • Landing pages and A/B tests
  • GA4, Tag Manager and conversion set-up
  • Monthly reporting on enquiries and revenue

What we measure

  • Cost per enquiry or per order
  • Conversion rate on landing pages
  • Revenue attributed per channel

Other services for this industry

The same service for other industries

03How we work

  1. 01

    Discovery

    We understand the business, the audience and the goals, and agree on what gets measured.

  2. 02

    Strategy and design

    Information architecture, visual direction and copy, validated together.

  3. 03

    Development

    Fast, accessible build, ready for SEO, analytics and two languages.

  4. 04

    Launch and growth

    Controlled launch, then continuous optimisation based on data.

FAQ

Frequently asked questions

How do we present projects under NDA?

Through anonymised case studies: the problem, the approach and the result, without revealing the client.

What minimum budget do you recommend?

It depends on the market and the goal. We tell you honestly whether the budget allows measurable results and how we split it across channels.

Contact

Let us build something made to measure

Tell us what you want to achieve and we will propose the steps: strategy, design, development and promotion, in a single flow.

Request a proposal 0724 54 64 22